"I think technology, on one side, you can look at it; it's disrupted a lot of industries and businesses. On the other side, it's enabled us to do things that we never thought possible in being able to engage customers."
~ Mindy Grossman | CEO, Weight Watchers ~
Technology has important effects on business operations. No matter the size of your enterprise, technology has both tangible and intangible benefits that will help you make money and produce the results your customers demand. Technological infrastructure affects the culture, efficiency, and relationships of a business. First and foremost, technology affects a firm’s ability to communicate with customers. In today’s busy business environment, it is necessary for employees to interact with clients quickly and clearly. Websites allow customers to find answers to their questions after hours. Fast shipment options allow businesses to move products over a large geographic area. When customers use technology to interact with a business, the business benefits because better communication creates a stronger public image. Technology also helps a business understand its cash flow needs and preserve precious resources such as time and physical space. Warehouse inventory technologies let business owners understand how best to manage the storage costs of holding a product. With proper technology in place, executives can save time and money by holding meetings over the Internet instead of at corporate headquarters.
This course will cover a comprehensive and aggressive syllabus. We will begin with the Internet of Things and show you how technology is always evolving. You will touch on the advent of the Blockchain and from there we will discover one of the most stunning website themes available on WordPress today and you will actually be able to build your own website when we're through with that chapter. Additionally you will have the opportunity to acquire your professional company email and you will know how email works! As the full course progresses you will learn about DNS, ISP, and IP Address. You'll discover what Cloud Hosting can do for your business and you will get an introduction into programming and coding as well as quick histories of Software Programming and Video Games. You get an overview of how Apps work and start to learn JAVA scripting through our interactive tutorial. You will explore Front End and Back End Development through our interactive tutorial as you learn HTML and CSS coding. Finally we'll touch on Databases and SQL as well as API, Webhooks and JSON. All in all as a new business person, once you're done with this course you will be able to converse intelligently with any IT Professional when you hire one to run your technology and applications for your business.
1. Module 1 - Technology and Apps for Business Overview
Starting with a simple explanation of the Internet of things, you will learn about how technology is consistently and constantly evolving. Beginning with some general terms, you will learn key concepts in technology that relate to business development. As an entrepreneur in the 21st Century, it is your responsibility to stay aware of and become technologically literate. As such, you will learn a bit about emerging technologies such as how the "Blockchain" is changing money, business, and the economy today as well as in the near future.
2. Module 2 - Digital Marketing - Websites (Double Module)
In today's tech-savvy marketplace, if your business does not have a website, even a basic website, then you simply do not exist in the eyes of your target customer. In this module you will dive into the building of your business' website utilizing WordPress. We will feature information on one of the newest, most elegant, fluid and visually stunning WordPress themes from which you will be able to build your website from scratch. Starting with an overview of the theme, you will learn how to customize your new website fully. We have even provided a complete library of tutorials, layouts, and tips for this WordPress theme.
3. Module 3 - Email
Most of us can read the time on a watch, but you don't necessarily know how the watch is built. Right? In the same way most of us have email, but we don't know how email actually works... how it gets to us. This module will make you more technologically savvy than 90% of the people out there. Beginning with a cursory overview, you will learn the 3 rules to set up a professional email account and you will be given an opportunity to actually set up your professional email for your new business. As email is a vital part of business communications today, if is important to use it well and to NEVER be inappropriate. That stated, you will learn the basics about email etiquette and how to communicate successfully using email.
4. Module 4 - Site Hosting and Support
Have you ever wondered how the Internet works? Well if you have, this module will give you the answers — in a basic, easy to understand way. You will also explore and learn about Web Hosting for your business' website. Additionally, you will learn what some technology terms mean, such as "client", "ISP", "DNS', and "IP Address". This module will let you explore what makes a good web hosting company great, and we will dive deeper into the study of IP Addresses and DNS. Lastly, through case study work, you will learn what the impact of information technology has been on small businesses today.
5. Module 5 - What is the Cloud?
One of the most exciting technology advances that can be the right solution for your small business is Cloud Hosting. Most people have heard the term, but they get confused about exactly what it is. Starting with a general overview, you will be able to dive deeper into the subject matter through case study work that explores why small businesses should move to Cloud Computing. Lastly, you will also learn how to set up your new business using only cloud services.
6. Module 6 - Intro to Programming
This module explains what coding is and how to do it (basics only). You will learn 15 facts about coding that you never knew and to round it all off, you will watch a video which will teach you a brief history of software programming and why everyone should learn programming because as Steve Jobs once said, "Programming teaches you how to think". Coding develops structural and creative thinking. Lastly, as video games are dominating culture, it is also important to understand the history of its development. Therefore, we have provided a quick video history of video games for you to study and understand.
8. Module 8 - Intro to Front End Development (Double Module)
Most business owners have no idea what Front End Development is. You will NOT be like most, as this module will prepare you with the basics of what Front End Development is and means for your small business. Because you have one chance at a first impression on a potential customer. It is crucial that your website is functional, clean and attractive. You will learn how front end development drives that first impression, conveys your business purpose, successfully brands your business and builds customer trust and confidence in your business. Central to this module is that you will learn the basics of HTML and CSS Programming through our interactive tutorial.
9. Module 9 - Intro to Back End Development
We've just discussed front end development which is the tip of the iceberg in the ocean. Back end development is the remaining 75% of that iceberg that you don't see. It has to do with building and maintaining the technology that powers the front end user experience. In this module you will learn the basics of this facet of technology as you begin an understanding of what "Algorithms", "Application Architecture", and "Full Stack Development" are. Through case study work, you will learn exactly what back end developers do to enhance the user experience. Lastly, you will learn what Databases are and what an SQL is.
10. Module 10 - APIs & Webhooks
From learning the actual definition of API to understanding how to use them — this will be the focal point of this module. You will learn what such terms as "JSON" and "Webhooks" are, coupled with learning the acronym, API, and why it is so important for your new small business.