TRAILBLAZERS features 12 fully interactive Online Modules curated from each of the 8 Core Courses.
This course sampler is perfect for those that don't have the time nor motivation to dedicate 80+ hours to learning an entire curriculum but simply want to learn the Major Points for success as a small business owner.
It should take you about 9-12 weeks to completely finish the course, and by the end, you'll have received a "heaping helping" of entrepreneurial and small business information & knowledge, so much so, to make whatever business you want to start, ROCK from the moment you launch!!!
You Will Be Able To Establish a Small Business within the next 90 Days. You will learn how to think creatively and ambitiously so as to ultimately establish your own business or brand within the next 90 days, You will develop the professional acumen and knowledge so that you have the necessary skills such as critical thinking and risk assessment strategies. When you're done, you will be able to launch a business, employ others, instill confidence and stimulate the economy through the work that your new business will do!
These are some of the subjects we will cover. Starting with the "Preneur Cycle" we will teach you about the types of entrepreneurial paths you can take starting out. You'll learn about The Lean Start-Up Methodology and how to develop your MVP, Minimum Viable Product, You'll learn about marketing and advertising and how people recognize your new brand. Module 4 is all about the development of the elevator pitch, and in module 5 you will learn all about the art of selling and negotiation. There's also a module on personal finance management broken down into bite-size pieces.
1 - Types of Entrepreneurs
from Course 1: Cultivating the Entrepreneurial Mindset — Starting with the "Preneur Cycle" this Module will teach you about the types of entrepreneurial paths you can take as well as the Cash Flow Quadrant. You will also learn the 15 characteristics that make for effective entrepreneurship.
2 - Lean Startup Methodology
from Course 2: Components of Business Success — So you have a fantastic idea for a business, but you don't really know A) if it's viable as an income generator, or B) how to get the product or service to market. That is where The Lean Start-Up Methodology steps in. In this module, you will learn how to build your company and launch your products quicker and more in line with customer needs. You will learn how to eliminate long development times and large amounts of funding to launch your company. A principled approach to new product development, this methodology will teach you how to drive your start-up, how to steer it, when to turn it, and when to persevere and grow your new business with maximum acceleration.
3 - Marketing and Advertising
from Course 2: Components of Business Success — A practicum on how people recognize your new brand, this module will provide you with a basic overview of the elements of marketing. We begin by helping you to understand how important the choice of color is for your logo. There is a psychological impact on every color in the spectrum, so when creating your logo it is imperative that you choose wisely being that your logo is the core of your Brand! We will also explore the different types of online and offline marketing available to you as a small business owner from Social Media to Email to Direct Mail. Types of Advertising such as Broadcast Media, Print Media, Support Media, and Product Placement will also be touched upon to give you a broad knowledge base of what's available to you as an entrepreneur.
4 - Elevator Pitch
from Course 3: Business Communications — Module #4 starts out with a bang by showing you exactly how to craft that Simple, Memorable, and Convincing elevator pitch so that you can capture the imagination of that perfect investor, or perhaps the business partner you need to make your business grow. You will learn the seven steps needed to build a winning pitch and if you already have one, methods to improve it considerably. You'll discover what the "High Five" Elevator Pitch is and how to use it effectively for your needs. Through the viewing of a one-minute video, you'll see and hear what a real winning elevator pitch looks and sounds like. We've even thrown in a segment on how to pitch ANYTHING in 15 seconds through Message Mapping. Finally, you'll also receive sample templates from which you can choose, successful start-up elevator pitches that you can mold into something that feels comfortable for you.
5 - The Art of Selling and Negotiating
from Course 3: Business Communications — There is no question that negotiation skills are an important part of doing business. In today’s hyper-connected and increasingly competitive market, the ability to negotiate effectively is more highly valued than ever before. While the ability to negotiate is certainly an important part of boardroom meetings and hammering out contracts, the benefits actually extend far beyond those better-known applications. Negotiation is nothing more than sales - which is an essential skill every entrepreneur must develop and possess. In this module, you will learn the correct structure and goal of negotiation as well as the four steps one must take in order to acquire a favorable outcome. You will learn the two types of negotiation and how they sometimes overlap. As women entrepreneurs, we tend to have different skills from men, therefore a study of women's unique opportunities and challenges faced in the negotiation process will be examined. As stated previously, the ability to sell is key to winning at negotiation, so you will learn the seven secrets to improving your skills, you will be able to watch a demonstration of a true negotiation by reading case studies on real-life corporate negotiations, and lastly, you will be given an opportunity for real-world application within your daily life to fully develop your skills.
6 - Personal Finance Overview
from Course 4: Personal Finance Management — Starting with a definition of Personal Finance, to breaking it down into bite-sized pieces of information, this 4-hour module begins with a robust overview to encourage and show you how to start the process of making and managing your money so that you can begin your journey of creating personal wealth. Specifically, you will learn the 10 rules of making money and you'll discover your current attitude about money so that you can then learn to make a budget that works for you. We have designed this course from the perspective of someone over 40, thus in this module, we give you tips and rules you can follow for your financial life from that perspective wherein you learn the best moves you can make in your 40s, 50s, 60s, and beyond. We've even dedicated sections of this module to show you how to bounce back after a financial disaster because life can throw us curve balls! You will learn the steps you need to take to get out of debt and jump-start your savings fund or even start over again after 40. Lastly, we will touch on the basics of financial planning for your future and how economics plays into your financial life. We have even thrown in, a massive bonus taught by one of today's top women financial powerhouses to help you harness your personal finances now and in the future.
7 - Types of Corporations
from Course 5: Introduction to Business Law — Beginning with a comprehensive definition and overview of the principles of business law, you will learn exactly what sole proprietorships, corporations, partnerships, and limited liability corporations are and how each legal structure can be beneficial depending upon your own personal circumstance. Case study work will feature 20 classic business situations that can affect any business. Because legal issues can be confusing as you run your small business, you will learn about 3 common legal mistakes to avoid as you build your business. Lastly, you will be provided with an excellent list of online legal resources for your start-up, and you will be given the opportunity to create an outline of which legal structure you will use for your new business.
8 - Technology and Apps for Business Overview
from Course 6: Technology and Apps for Business — Starting with a simple explanation of the Internet of things, you will learn about how technology is consistently and constantly evolving. Beginning with some general terms, you will learn key concepts in technology that relate to business development. As an entrepreneur in the 21st Century, it is your responsibility to stay aware of and become technologically literate. As such, you will learn a bit about emerging technologies such as how the "Blockchain" is changing money, business, and the economy today as well as in the near future.
9 - Startup Budget and Operating Expenses
from Course 7: Business Finance — All new entrepreneurs make mistakes at the beginning of their careers as small business owners. You will learn 18 of the most costly mistakes so that you can avoid them. You will learn what is and how important a start-up budget is, as well as what your operating expenses should be. Through focused case study work, you will figure out your start-up costs for your new business and you will gain a comprehensive understanding of the differences between fixed and variable operating costs and why cutting costs is a bad idea for small businesses.
10 - Accounting and Bookkeeping Basics
from Course 7: Business Finance — The terms "accounting" and "bookkeeping" are sometimes used interchangeably, as though they mean exactly the same thing. From the work in this module, you will learn that this is absolutely incorrect. You will learn that bookkeeping deals with the preservation and arrangement of records of a company, and accounting is the procedure to analyze and generate various reports of a company. Bookkeeping is the first step of maintaining a company, and accounting is the major step of a business that analyzes financial activities. Throughout this module, you will learn about such terms as economic entity assumption, journal entries, general ledger entries, fiscal year, and the differences between Cash and Accrual accounting methods.
11 - Sources of Funding
from Course 8: Raising Capital for Businesses — You will learn the types of financing available for your new business and the methods by which to attain them. You will learn the 8 sources of funding to raise long-term capital and what each source means to you, the entrepreneur, in the short and long term. We will analyze the traditional approach for raising capital juxtaposed against case study work that involves raising money for a health facility. Lastly, you will learn how to raise $20,000 in initial financing.
12 - Investment Business Plans, Financials, and Pitch Decks
from Course 8: Raising Capital for Businesses — This module begins by teaching you the 3 most important things Investors look for in a winning business plan. You will learn HOW to write your business' executive summary, create a financial analysis and projection, and craft a pitch deck that will intrigue an investor to want more. You will be given examples of successful executive summaries that you can use as templates for your own plan, and we will show you what to avoid in your executive summary so as to make it interesting, readable, and professional. You will learn the 7 things that investors look for in a financial plan and the 10 slides you must include in your pitch deck. Ultimately, you will create your own pitch deck and you will be given the opportunity several times throughout the module to start crafting your full business plan using LivePlan which is considered to be one of the best platforms upon which to build your business plan. As a bonus, we've included a one-hour training session (a recorded webinar) at the end of the module to help you write your business plan.